terms & verbiage

understanding these could change everything.

Did you know that in order for a word or phrase to be subject to "regulation" by the FDA or any other governing body that it must first be defined by that body?  In other words, the fact that terms such as natural, organic, hypoallergenic, for sensitive skin, etc. have widely accepted meanings among consumers does not necessarily impact how they are used by personal care manufacturers.

Some of the most commonly used terms in the cosmetics industry are listed below.  Take a closer look at the differences in what the public reasonably assumes they mean and how major brands use them in their marketing efforts.

Take a moment to read the FRONT label on your products.  If you have questions about claims that are designed to appeal to health or safety concerns you have, let us know.  We are more than happy to provide you with any and all resources we have at our disposal to help you determine the product's suitability for you and your family.

PERPLEXITY IS THE BEGINNING OF KNOWLEDGE.
~ Khalil Gibran 

extraordinary products, ingredient education, accountability to our customers